View case studyROX ADAMAS International Launch
Regional launch experiences connecting off-road capability and exploration with the expectations of each market.
Helping Chinese Brands Expand Globally.
We help Chinese brands navigate international markets through strategic media relations, PR communications, and on-the-ground marketing execution.
Who we are
From global ambition to local execution.
YHC understands the needs of Chinese brands going global and connects them with local expertise to bring projects to life.
Meet YHC
Global perspective. Local knowledge.
What we do
Built around
your next move.
The right people, the right story, and the details that turn a plan into reality.
All capabilities01Media Relations
Connect with the right local media, and make every conversation relevant.
- Local media research and outreach
- Media invitations, interviews and hosting
- Press materials and information distribution
- Ongoing media coordination
02PR & Communications
Translate brand stories into communications that make sense in each market.
- International PR coordination
- Brand messaging and localization
- Local PR agency coordination
- Press communications and project support
03Event Planning & Execution
From the first brief to the final on-site detail, bring your brand experience to life.
- Brand and vehicle launches
- Media test drives and product experiences
- International motor shows and media days
- Local vendors, guests and on-site operations
04Influencer Marketing
Bring brands and local creators together around an audience that matters.
- Creator research and selection
- Collaboration and proposal coordination
- Content collaboration management
- Creator participation in brand and media events
05Local Market Support
Work with local knowledge, connected partners and hands-on project coordination.
- Local media and marketing partner coordination
- Event teams, production and vendor connections
- Cross-market project communication
- On-the-ground execution support
Selected clients
Brands we work with.
Supporting brands with communications, partnerships and local delivery.
Explore all client brands
Our work
Ideas, put into practice.
View case study
View case studyApollo Go: Local Creator Stories
Two creator-led stories made autonomous driving relevant to local car culture and everyday curiosity.
View case studyAITO at Paris: Reaching the Middle East
Extending a Paris Motor Show debut through Middle East media, local stories and coordinated content distribution.
View case studySAWA at LEAP in Saudi Arabia
A national television interview and specialist media coverage introduced SAWA to local audiences.
Where we work
Local expertise.
Across borders.
An office in the Middle East. Connections across selected international markets.
Explore our markets
01
Middle East
Our local office02South America
03Russia
04Australia
05France
More markets, shaped around your project.
Industries
An understanding
of your world.
Automotive
Support Chinese automotive brands through media relations, vehicle launches, test drives, international motor shows and creator collaborations.
Consumer Electronics & 3C
Connect consumer electronics and technology brands with international media, local partners and creators through communications and marketing execution.
Why YHC
Closer to the market.
Closer to the work.
A partner for Chinese brands and the local teams that bring their projects to life.
Understanding Chinese brands
An understanding of the needs and challenges of taking a Chinese brand into overseas markets.
Local market connections
Local media, PR agencies, event teams and creators brought together for the project.
A base in the Middle East
A local office supporting market engagement and project coordination.
Focused on delivery
Practical support that takes plans through to on-the-ground execution.